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© EM 2024

Throughout my writing I’m going to relate back to this a bunch, so I might as well get it out of the way. Also, this is coming from my sophomore year college textbook, so if anything here looks strange, blame it on my education.

There are two reasons, in my own opinion, MrBeast is very important. I’m also going to argue that this is similar to someone on the other Spectrum of Influence, Emma Chamberlain, but for the sake of the most intense example possible, we’re gong to stick with Beast.

From my social understanding, there are two pillars that the importance of that name stand on:

1) Distribution amongst consumers

2) Distribution amongst creators

And, as we know here, consumers and creators have very few differences, but rather I like to see one as an evolution of the other. So, this example doesn’t mean that consumers aren’t this way, but it’s just on individuals who fit into the Creator category.

It is very hard to influence influencers.

Here’s why it’s hard:

1) They know what influence smells like

2) They don’t like being influenced

3) They have, usually, limited budget

4) They have little room for social influence error

5) Trust is their most limited asset

So - why is MrBeast so important? He can influence influencers.

To explain how he does that, I want to focus on how influence works.

Influence can be constructed, trust can’t, but infl

a 1:1 relationship looks like this.

Two different nodes. One relationship.

You may notice that they’re different in appeal. Let’s throw some more non-related nodes, just hanging around this relationship.

This is 1:1 with friends - lol.

Here’s a pretty 1:M

And here’s an ugly 1:M:

Even this, although not a balanced relationship. It’s not great, but still 1:M.

Disclaimer: This next part is considered a part of communication networks, which are different than social networks.

Social Networks focus mostly on the spacial placement and relation to other things around it.

Communication Modeling is kinda old. Think when the radio started or phones. What happens when there’s an accelerator (externally to the network) that affects spatial relationships. It’s either spoken about as like a real-world social model or as an old thing.

Homophily is the tendency in social groups of similar nodes to be connected together.

(i.e. teenage girls are friends with other teenage girls… Justing Bieber fans are friends with Justin Bieber fans….)

Social Influence is the tendency for an individual node to change characteristics [to better fit its surroundings, making the group more similar.

[There are now more blues… lol.]

Selection is the active tendency for notes to connect to other similar nodes.

(i.e. teenage girls will become friends with other teenage girls… Justing Bieber fans will become friends with Justin Bieber fans….)

Here’s my thing with nodes, like as a thing to study. Nodes, imply that they do not have integral individual memory or a tendency to do anything.

The influential node that affects all influential nodes. People have become radios and amplifiers to the networks themselves.