Internet Basics
Online Commodities
Consumer and Creator
1. Creator = Consumer
2. The Active Consumer
3. “Creator-GTM”
3.A. Where the Viral Things Are
4. The Anonymous Economy
5. Pre-founder: People-focused investing
Creator Studies
1. Intro to Creator Studies
2. Creator Policy
2. View: Research
3. A Spectrum of Influence
4. Influencing Influencers
4. Management (?)
5. Workspace: Books
Investment
TCM/C-TAM
Rethinking Consumer LTV
“Organic” = unpaid?
Introducing: LiveWriting, anti-Press Publish
VC Managers: Finding your style
Women’s Consumer.
The “online” button
Translation
“GenZ”
Directory
Personal Journal
An intro to Personal Journal
Advice for a Y2/Y2 woman in VC
Advice for a Y3 woman in VC
My love letter to Journalists
Women and Wikipedia
“Pedigree”
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© EM 2024
Content-implied TAM.
Content TAM
Total Content Market (TCM) is a way to determine the amount of attention ownership a company or product has online.
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CTM helps businesses understand competitive market as attention, rather than comparing individual revenue.
Opposite to TAM, to which it focuses on previously-purchased customers, CTM is live-time data that proposes “speculative” or content-implied curious customers. To which, if converted, can be a more accurate online customer.
Simply put, it’s the total available online attention market segment for a product or service.
Calculate Content Market Size
Content Market Size = Individual Brand Channel Views/Total Keyword Brand Views [x] 100