Internet Basics
Online Commodities
Consumer and Creator
1. Creator = Consumer
2. The Active Consumer
3. “Creator-GTM”
3.A. Where the Viral Things Are
4. The Anonymous Economy
5. Pre-founder: People-focused investing
Creator Studies
1. Intro to Creator Studies
2. Creator Policy
2. View: Research
3. A Spectrum of Influence
4. Influencing Influencers
4. Management (?)
5. Workspace: Books
Investment
TCM/C-TAM
Rethinking Consumer LTV
“Organic” = unpaid?
Introducing: LiveWriting, anti-Press Publish
VC Managers: Finding your style
Women’s Consumer.
The “online” button
Translation
“GenZ”
Directory
Personal Journal
An intro to Personal Journal
Advice for a Y2/Y2 woman in VC
Advice for a Y3 woman in VC
My love letter to Journalists
Women and Wikipedia
“Pedigree”
‣
‣
© EM 2024
3.A. Where the Viral Things Are
- I see too many “viral” products in a day.
- Word “viral” feels icky now, totally commoditized word.
- Marketing something as “viral” is less effective than it used to be.
- Distributed FOMO, basically.
- I see “2-3M followers” on platforms daily. Bar for a “real influencer” is super fucking high.
- People don’t lean into the “virality hype —> direct purchase” pipeline as easily as they used to.
- Before purchasing viral products I want to see other reviews of it to clarify hype vs. reality. (checking secondary voices) even for their favorite creators.
related: