Internet Basics
Online Commodities
Consumer and Creator
1. Creator = Consumer
2. The Active Consumer
3. βCreator-GTMβ
3.A. Where the Viral Things Are
4. The Anonymous Economy
5. Pre-founder: People-focused investing
Creator Studies
1. Intro to Creator Studies
2. Creator Policy
2. View: Research
3. A Spectrum of Influence
4. Influencing Influencers
5. Workspace: Books
Investment
TCM/C-TAM
Rethinking Consumer LTV
βOrganicβ = unpaid?
Introducing: LiveWriting, anti-Press Publish
VC Managers: Finding your style
Womenβs Consumer.
The βonlineβ button
Translation
βGenZβ
Directory
β£
β£
Β© EM 2024
DTC is dead
This is completely anecdotal.
Not entirely, just solo DTC.
- Mixed retail is the only way to go
- Used to work because online ads were cheap
- Attention was cheap
- Flood of online brands hard to keep attention
- Consumers used to next-day/same-day delivery, so theyβd rather go in person
- I dont know how to say this, but thereβs nothing like spending money in person