Internet Basics
Online Commodities
Consumer and Creator
1. Creator = Consumer
2. The Active Consumer
3. “Creator-GTM”
3.A. Where the Viral Things Are
4. The Anonymous Economy
5. Pre-founder: People-focused investing
Creator Studies
1. Intro to Creator Studies
2. Creator Policy
2. View: Research
3. A Spectrum of Influence
4. Influencing Influencers
4. Management (?)
5. Workspace: Books
Investment
TCM/C-TAM
Rethinking Consumer LTV
“Organic” = unpaid?
Introducing: LiveWriting, anti-Press Publish
VC Managers: Finding your style
Women’s Consumer.
The “online” button
Translation
“GenZ”
Directory
Personal Journal
An intro to Personal Journal
Advice for a Y2/Y2 woman in VC
Advice for a Y3 woman in VC
My love letter to Journalists
Women and Wikipedia
“Pedigree”
‣
‣
© EM 2024
5. Management?
One of the largest differences between technical and nontechnical talent is the current situational fragility of the spaces they’re in.
Nontechnical career paths and projects work on can affect their trajectory significantly. With that, it’s common to find nontechnical individuals slightly… pickier than technicals.
Landscape
An intro to Talent Management
Management vs. Agents
Managing Yourself
I also work directly with creators, mostly entrepreneurial, who at some point have “managed themselves.”
“Managing yourself” is an ethereal term which actualizes in one of two ways:
- Keeping yourself in check… as a creative and as a business-oriented individual. Staying true to what you know you need to do.
- Selling yourself. Literally finding ways to make money by being yourself or your brand. Typically looking like a brand deal.
There’s an element